BT's Big Thinkers series

Empowering small businesses

Facilitator:
Esther Dyson

Host:
Bill Murphy – Managing Director, BT Business

Panellists:
Marc Benioff – CEO, Salesforce.com;
Gil Penchina – CEO, Wikia.com;
Rich Riley – Vice President and General Manager, Yahoo! Small Business

Event:
Live broadcast from Silicon Valley

Date:
Thursday, 9th November, 2006

Duration:
1 hour

Overview

The Internet creates opportunities and challenges for small businesses and for those who sell to them, but how can you benefit from that?

From the point of view of the small business, the Internet gives it more choice, more access to information, and a way to benefit from economies of scale. A small company can buy much of its IT infrastructure from Salesforce.com in bite-sized chunks suited to its size and needs. From the point of view of vendors selling to small businesses, small businesses are now easier to reach. Large businesses can find and market to them online, and they are likely to be more efficient in their purchasing and payment behaviour.

Workers will become increasingly empowered in more efficient, fluid labour markets driven by job boards and the free flow of information about how companies treat their workers. Businesses will compete for workers as much as they compete for capital and for customers. On the financial side, companies will share increasing proportions of equity with their workers and will offer lifestyle/flexibility benefits, while larger firms may use their resources to pay better and offer better tangible benefits with mid-size firms may be caught out between these two extremes.

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Facilitator
Esther Dyson

Esther Dyson

Esther Dyson (born in Zurich, Switzerland) is a noted expert and philosopher in the field of emerging digital technology. Esther specialises in analysing the impact of emerging technologies and markets on the economy and society.

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Host
Bill Murphy

Bill Murphy, Managing Director, BT Business

Bill Murphy was one of BT's first American hires and has worked for BT for some 20 years. Bill began his career with BT running the New York sales office. He moved over to the UK in the late 1980s to head up BT International Sales.

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Panellists
Marc Benioff

Marc Benioff, Chairman & CEO, Salesforce.com

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in March 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology.

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Gil Penchina

Gil Penchina, CEO, Wikia.com

Gil Penchina recently agreed to become CEO of Wikia, a start-up founded by Jimmy Wales, creator of Wikipedia. Wikia is a community site built on open-source software allowing anyone to contribute to guides on subjects as diverse as star trek, pet diabetes and travel guides.

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Rich Riley

Rich Riley, Vice President & General Manager, Yahoo! Small Business

Rich Riley is the vice president and general manager of Yahoo! Small Business, the Yahoo! business unit responsible for providing services that enable small businesses to get online, sell online and market online.

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